Why can’t Pakistan afford to ban Indian movies?


By Mazhar Zaidi

July 1, 2019

The terrible costs of the conflict between India and Pakistan — regional instability, militarization and economic disruption — make global headlines.

But there is a largely ignored victim of the crisis: the movie business in Pakistan. There is a long history of politics hurting Pakistani cinema but a major recent blow came in Sept. 2016, when militants attacked an Indian army base in the disputed region of Kashmir, killing 19 soldiers. India blamed Jaish-e-Muhammad, a militant group based in Pakistan, for the attack. Tensions between the two countries rose.

As nationalist emotions soared, an association of Indian movie producers banned Pakistani artists from working on Indian films. In Pakistan, theater owners decided not to screen Indian movies. Within three months, seat occupancy in theaters fell to 11 percent. The immensely popular world of cinema became a space for competing, aggressive nationalism, although trade between India and Pakistan continued.

Cinema has kept alive a cultural affinity in South Asia: Generations of Pakistanis have grown up watching Indian films, which are hugely popular and draw large crowds. The stars of Indian cinema — from Dilip Kumar in the 1950s to Shah Rukh Khan, the current Bollywood superstar — are widely loved.

Despite numerous efforts to introduce movies from other cultures, including dubbed versions of Turkish films, Bollywood remains the primary choice for moviegoers in Pakistan. The loss of Indian movies stung so hard because Pakistan was not yet able to produce and distribute enough movies to fill theaters every week. Though the number of screens in Pakistan increased from 30 in 2013 to almost 100 in 2017, producers and investors were being cautious. And most filmmakers realized that reaching larger audiences wasn’t possible.

A few months later, Pakistani theater owners ended their self-imposed ban and Indian films returned to Pakistani screens in 2017. But investors started questioning whether the movie business was feasible if it suffered after every crisis between the two countries.

The first ban on the exhibition of Indian films was imposed by military ruler President Mohammad Khan Ayub after the second India-Pakistan war in 1965. The woes of the local cinema industry were further exacerbated during the era of Mohammad Zia-ul-Haq’s presidency, when higher taxation and strict censorship policies made it impossible for cinema to grow.

During those decades, as cinema was gradually fading away, Pakistan’s television soap operas boomed and provided entertainment for the middle classes. Most actors, directors and screenwriters focused on producing them. Film lovers had the limited choice of either watching second-rate vanity projects or pirated versions of Hollywood and Bollywood movies. The decimation of Pakistani cinema — particularly under the rule of General Zia — meant that the country lost most of its 700 single-screen cinemas.

Pakistani cinema began to emerge from its long coma in 2006 when Gen. Pervez Musharraf removed the ban on showing Indian movies that had been in place since 1965. Within a few years new multiplexes sprung up in all major cities to meet the high demand for films.

By 2011 Pakistan had around 35 multiplex screens; more than a hundred more were being built. Sadly this new infrastructure was restricted to multiplexes as distributors focused almost entirely on attracting the middle classes who could afford higher ticket prices. Single-screen cinemas, along with their less-privileged audiences, were completely ignored and excluded.

The availability of screen space in turn encouraged local filmmakers to venture out and produce films. A turning point came with the success of Shoaib Mansoor’s Bol, the story of a religious family with a transgender daughter, which was produced in 2011 with a local cast and crew. It inspired more Pakistani filmmakers to jump into the fray.

Two years later, Pakistan had produced 20 films and many more were being planned. International festivals started showing interest by curating special segments on Pakistani films. The filmmaking fraternity was upbeat that Pakistan would soon be able to tell its own story through movies.

The removal of the ban on Indian films in Pakistan also led to talent sharing and creative cooperation between the two countries. Pakistani actors became stars in India; almost every major Indian movie commissioned Pakistani musicians to sing for them (songs are a key element of films in South Asia).

And then fate delivered another lethal blow: India and Pakistan almost went to war in February after a suicide attack on Indian forces in Kashmir. An official ban was imposed on exhibiting Indians films in Pakistan. Three and a half months later, theaters in Pakistan are almost empty again and their owners are now considering laying off employees.

A couple of Pakistani movies have turned out to be blockbusters, but the country is still far from producing a consistent stream of movies which can help sustain theaters and create an effective ecosystem for cinema to flourish. Mirza Saad Beg, a manager at Cinepax, the country’s largest theater chain, explained that Pakistan needs to produce and release at least one or two movies every week for theaters to break even.

The current political situation does not offer any hope of a revival of cultural ties between India and Pakistan any time soon. Despite efforts by the previous governments of both Pakistan Peoples Party and Pakistan Muslim League-Nawaz, the state has yet to formulate a uniform film policy or revive a film development department that once supported the growth of local cinema.

The arrival of online streaming platforms such as Netflix and Amazon is helping film industries in various other countries grow and attempt new storytelling formats — but they have hesitated from exploring Pakistan and commissioning projects from Pakistani filmmakers.

With no other avenues in sight, unless the government finally manages to formulate a robust policy to encourage local cinema and Pakistani filmmakers are able to produce a consistent stream of compelling content that can compete with Bollywood and Hollywood, there is little hope that local cinema can keep breathing.

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