A recent study conducted on start-ups hiring across the country has come up with results that reveal the sudden change in the hiring trend of start-ups. The report says that as much as 47% of the entry level positions filled in start-ups now comprise of non-technical professionals.

This has come in opposition of the popular belief that start-ups only hire programmers or developers.

In what can be called as the boom time for start-ups, most of these new companies are climbing the ladders based on angel investments and funding. However, with time, they have also become cautious about the talent that they hire, Economic Times reported.

The study was conducted over start-ups using AMCAT, which is the world’s most widely-taken employability test helping over two million candidates find the ‘right’ jobs every year. It is backed by state-of-the-art, adaptive assessment technology and machine learning algorithms, thus allowing adaptive, standardized and reliable measurement of generic employability skills. AMCAT is the flagship product of Aspiring Minds, the global job skills credentialing leader which was set up with a vision to create a merit-driven talent ecosystem.

Here are some of the key highlights from the study:

While sales workforce continues to play an integral part in the growth strategy of start-ups, non-technical roles like marketing, digital media executives, content writers and business analysts have increasingly gained relevance.

With most start-ups being tech-driven, recruitment for technology profiles was led by web and android developer profiles.

While Delhi, Bangalore and Mumbai continue to remain the hub of entrepreneurial activity, tier II cities like Jaipur, Indore, Lucknow, Ahmedabad and Chandigarh also witnessed an increase in start-up activity with actively hiring for various job roles.

The hiring volume and budgets have clearly grown manifold for start-ups to be able to successfully scale and build an efficient workforce. However, only 3% of the hired manpower has been able to cross an annual compensation of more than 7 lakhs per annum.

Given below is an infographic that presents the whole picture.